The facts
The recipients are Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart. [1][2]
The orders seek the inputs, tools and procedures used in pricing and compensation. Recipients have 45 days from receiving the orders to respond; the commission approved them 2–0. [1]
The FTC used Section 6(b) of the FTC Act, which permits broad studies without a specific enforcement purpose. It says it can seek court orders to compel compliance. [1]
Delta and JetBlue told AP they do not individualize fares using personal customer data. Instacart said shopper pay uses job-related criteria and that retailers set consumer prices on its platform. [2]
Still unconfirmed
- The companies’ submissions and any findings from this study have not been established in the checked sources.
Sources
References support the numbered facts above. Source checks: 29 Oct 2026, 02:19 UTC.
- Personalized pricing and compensation inquiry
Federal Trade Commission · Primary source · 28 Oct 2026
- FTC orders Walmart, Delta and others to share personal-data practices
The Associated Press · Reporting · 28 Oct 2026
Original AP body checked, including separate responses from companies. The inquiry does not establish that a recipient broke the law.